I’m all for raising breast cancer awareness, but even I have to admit the following is an odd way to do it, but nonetheless doesn’t lack in the awesome department:

Yup, these are new print ads featuring DC and Marvel comics’ superheroines Wonder Woman, She-Hulk, Storm (from X-Men) and Catwoman giving themselves breast exams with accompanying text that reads:

“When we talk about breast cancer, there’s no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor.”

What’s odder is that these ads are only running in Mozambique (and probably not officially licensed by DC or Marvel either) leading me to wonder aloud, “Gee, I didn’t realize these superheroines had such a huge fan base in Mozambique.”

Even odder still, as our friends at io9 point out, if you check out the background of the She-Hulk print, it looks as if she has just bust through a wall; presumably to stop some baddies in the act of doing something bad. Is that the best time to stop and do your self-breast exam?

Not that the other images make any more sense. Wonder Woman seems to be doing her exam outdoors in the glorious light of a fading sunset on Paradise Island or some other cool looking place.

And here’s Catwoman apparently on the rooftop of some building checking out her breasts:

And finally, Storm who apparently thinks that being in the middle of a storm is the best time for a quick breast exam:

Don’t these superheroines have—oh, I don’t know—private bathrooms with mirrors?!!

Still none of this detracts from the awesomeness of this campaign. And if it even helps one Mozambican woman (or man ‘cause they can contract breast cancer too), then God bless the use of unauthorized pop culture images of boobs for a good cause.