This week marks the end of the first quarter of the YOMYOMF Network on YouTube. Yes, it has now been three months since we launched with our Bananapocalypse video. And though that may not seem like a long time in the normal scheme of things, in internet time (where things definitely move much faster), it may as well be a lifetime. Let’s just say I’ve learned what feels like a lifetime of knowledge about all things YouTube since we launched back in June.
And one of the things I’ve learned to love about YouTube is how the medium allows you to embrace the extremes. Take, for example, the crop of new shows that we’ve launched in the past week.
First, you have shows like The Book Club and Dr0ne where the goal is to push the boundaries of what you can do on YouTube—where the challenge is to create a high-quality series that can rival anything out of Hollywood but on a YouTube budget, which is to say with no money.
These were actually the first two shows we greenlit for the YOMYOMF Network back at the end of 2011 and they’re only now coming to your computer screens. When you don’t have money to throw at the screen, but have a bunch of talented, passionate folks who want to create the best work they can—sometimes it takes a bit more time, but I’m proud to say that I think it was worth it. See for yourself, here’s the first episode of The Book Club:
And at the other end of the spectrum, we have that thing which is what YouTube does best—post content with a speed that’s unimaginable in film or TV. And here, we have the example of Always You—our music video series.
This idea was born out of our popular Internet Icon competition series. Once we knew the two finalists on that show were going to be the very talented Brothers Riedell and Lana McKissack, we thought it’d be great to launch a project with the two of them that could debut as soon as Internet Icon finished its first season run. That meant we had just over two weeks to shoot and get that first episode up. But armed with a concept by our YouTube partner Chester See, this team was able to do just that. Here’s episode 2 featuring the music of YouTube music sensation Tiffany Alvord:
And expect to see more examples of these extremes as our YouTube channel continues to move forward into the great wide open. After all, it wouldn’t be as fun any other way.