For those of you living under a rock, McDonalds’ McRib sandwich is back. On November 2, the McRib once again became available nationwide for “a limited time only.” So what does that mean? Well, just that the McRib is going away again on December 5. That’s just one week, people! And who knows when it’ll be back?
But first, for those of you indeed living under a rock, what is a McRib? Well, I’m not actually sure but according to wikipedia, “The McRib consists of a formed ground pork patty, barbecue sauce, onions, and pickles served on a 6 inch (15.2 cm) roll.” Honestly, you probably don’t want to know anything more about it then that so I’d recommend against any further investigation.
What I do know is the McRib was first introduced back in 1981 as a regular menu item, but pulled in 1985 due to lackluster sales (except in Germany where its popularity has kept it on the menu). Since that time, it’s re-appeared periodically as “a limited time only” item and has developed a devoted following over the years. It’s become a bona-fide “cult” hit; the culinary equivalent of something like The Rocky Horror Picture Show.
And so with that, I found myself in line at my local McDonalds the other day to once again revisit the McRib. And after eating it, I felt the same way I felt all the other times I ingested a McRib…like shit.
Yet, here I was again—did I think it’d be better now like the abused spouse who returns to her lover thinking, “but this time, it’ll be different?” Or was I just sucked into the “limited time only” hype—yes, it may be crappy but if I don’t get it now I may never be able to get it again? Hell if I know.
And the sad part is, I was determined not to buy into the McRib hysteria after being burned so many times before, but like Al Pacino in The Godfather films, just when I thought I was out…yadda, yadda, yadda.
The even sadder part is that knowing it’ll be gone again in a few short days, I will probably pay at least many a few one more visit to its barbecuey wonderland before it disappears under the dark bowels of the golden arches.