You heard right, Urban Outfitters a.k.a. the purveyor of all that is over-priced hip is selling packaged ramen for $5 each. There’s so much that’s wrong about that statement that I don’t know where to start, but let me take a crack anyway. I should, however, point out that someone at Urban Outfitters has come to their senses and lowered the price of their Tellin’ It Like It Is brand ramen (yup, that’s what it’s really called) to $2.99 (in store) or $1.99 online.
Still, whether $5 or $1.99, no one should be paying that much for a package of generic instant ramen, especially considering that at my local supermarket, Top Ramen is on sale at three for 99 cents. Did you hear that—THREE FOR 99 CENTS! So what makes the ramen at Urban Outfitters so special that it’s worth the extra cash? Why, the hipster packaging, of course. Just take a look:
Did you notice the text on the packaging? Here’s some of what it says:
This shit’s amazing!
Filter 2 cups bong water through #4 coffee filter. Bring to boil.
DO NOT OVERCOOK. Dude, the water’s bubbling.
Notice how they used words like “shit,” “bong water” and “dude”? Yup, that’s what you’re paying extra for—that “oh so cool” lingo that’ll make you feel like you’re eating your ramen in some SoHo loft with a hipster who resembles a goateed Rivers Cuomo and smells because he doesn’t “believe” in the “bourgeois” concepts of deodorant and “personal hygiene.” Tell me that ain’t worth it. Read more...
Hoarding used to be a good word. It meant squirrels and their nuts and long winters and boy, weren’t those squirrels mighty smart?!
