It sucks to be Tiger Woods.
Now I’m sure no one’s heart is bleeding for a 33 year old billionaire who’s married to a Nordic model and is one of the most admired athletes in history. Just the mere mention of his name to a passing stranger conjures up feelings and flavors of a life as champion – the stuff that dreams are made of. Tiger Woods has transcended the fairways and the links and into the hearts and minds of people around the world. He is no longer just a guy who happens to be good at golf and just happens to be 25% Chinese, 25% Thai, 25% African American, 12.5% American Indian and 12.5% Dutch (who knew DNA could mix to that degree). Tiger Woods has become an adjective, a metaphor for success. Tiger Woods is no longer human but an ideal, a brand.




