This has been making the rounds, thanks in part to Community creator Dan Harmon posting this on Twitter and making it go viral. He apparently walked into the writer’s room as everyone was watching this video online. The commercial was created by Australian comedy duo Henry Inglis & Aaron McCann to advertise the Central Institute of Technology, a real West Australian tech college that runs film courses. These guys have been getting a lot of notice in their native Australia, and McCann’s short film, Perished, will premiere at this year’s SXSW. I love this brand of dark comedy, that only the Aussies can pull off. It’s amazing that the school allowed them to advertise them this way. Makes me want to enroll there!
It kind of reminds me of another darkly funny director from Australia, Nash Edgerton. His short films Spider and Bear have been around the festival circuit and are yes, bloody brilliant and cruelly funny as hell. Oh, and Nash is the brother of Josh Edgerton of Warrior and the upcoming The Great Gatsby.
I love it when a commercial makes me emotional and perhaps even cry. It’s really a rather hard thing to do since you only have 30 seconds to establish character, create a story, and end it in a fashion that is deeply personal. This following commercial I found pretty cool because it was in a foreign language (that I do not understand) and had no subtitles yet managed to elicit a nice emotional response. I guess McDonald’s in the Philippines is truly a universal experience. McNuggets!
