Been traveling around Rio de Janeiro, location scouting. Love the city and the people. This is definitely one of the best parts of my job.
I have to say one of the things that made the scout so enjoyable was the fact that there seems to be a juice bar on every other block. Each was loaded with fresh fruits, which became juice when ordered. Refreshing. Simple.
Then it got me thinking– Why don’t we do that in the states? Why do we have to add sherbert and sugar to everything? Why do we have to freeze the fruit, package it on some ship across the ocean, then load it on a truck so the it can be delivered to our ‘juice’ bars?
Why can’t we just grab some fruit and squeeze?
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simple answers
- March 17, 2010
- Author: Justin
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sugar makes every drink you have taste the same.
…but think of all the jobs that would be eliminated between the farms to the logistics/transportation to the food processors and packagers to the warehouses, and all of their back office ops and the different machinery used along the way, plus the sales/social taxes and legal support framework….LOL.
The “North American” way of producing, delivering, packaging, marketing, and selling a product is a very costly enterprise. i don’t know, but I’ll bet that juice you got down there locally was relatively inexpensive too. Compare that to a ridiculously small orange juice at any restaurant or a fancy concoction at a juice bar in the USA.
Corn subsidies.
just grabbing the nearest fruit and squeezing can often result in sexual harassment…
I just remember fruit tasting better as a kid as well. The stuff now is picked so early, they never ripen, and of course, they are loaded with pesticides.
I do use frozen fruits for my smoothies, which I discovered is actually healthier for you because the fresh fruits have been sitting around for 2 weeks and have lost all its nutrients by the time it gets to you.
Don’t get all healthy on my ass! What happened to “bring back Jello pudding pops?”
Yummy looking tropical fruits… Reminds me of TaiPei.