Straight out of Singapore, this new power pop/indie rock band has taken over my iTunes playlist. The band is called SHELVES and here’s their latest music video for their song, “Against A Wall,” where lead singer Noel gets pelted with food, as well as some slaps and punches to the face. Talk about suffering for your art!

Apparently, SHELVES is made up of veterans from the Singaporean rock scene, where according to their official bio, “… were boys struggling to be men in the 90′s. Fast forward to 2011, they are men struggling to be boys again, finding solace in the cathartic arms of playing heartfelt power pop songs that promise the aching melodies reminiscent of Teenage Fanclub, delivered with the urgency of Weezer and insouciance of Pavement.”

I can dig that…. SHELVES is currently playing in rock tours around Southeast Asia. You can listen to their debut album over at their Bandcamp site.