Did we need further proof that my fellow Koreans really, really like to drink and has deserved its reputation as the “Irish of the Orient”? Maybe not, but we got it this past week anyway. According to the Millionaires’ Club, a British that ranks alcohol, Korea’s Jinro Soju was the world’s best selling liquor last year.
Some 61.38 million cases of Jinro were sold last year, which is pretty impressive for a product that most people outside of Korea have probably never heard of. Second place finisher Smirnoff Vodka sold “only” 24.70 million cases. And if further proof of Korean dominance was needed, the third spot on the list went to Lotte Liquor Soju.
And lest you think this is an unusual victory, it should be noted that Jinro has topped the list for eleven years in a row, reaching an all-time record high in 2008 when it sold 75.99 million cases.
Finally, if you like your alcohol with a little Korean flavah but aren’t into soju…ladies and gentlemen, I give you kimchi beer:
Go Korea! Hwighting!