I don’t know if this is necessarily effective advertising, but these kids enthusiasm for cheap Spongebob Squarepants Happy Meal toys is truly infectious. There’s one particular boy in this commercial who is so excited, it looks like he’s having a seizure. Check it out for yourself. International McDonalds adverts have a colorful history, ranging from the Gaijin minstrel to McWeddings to a subtle ad about gay youth. Sure beats the boring “I’m Lovin’ It” campaign we have here in the States.