On January 29, 2012, CHINGLISH played its last performance on Broadway. Towards the end of 2011, I’d been encouraged as the annual “Top Ten Best in Theatre” lists came out from different publications and we made about a half-dozen of them. TIME Magazine even named CHINGLISH the Best American Play of the year. Our producers put up a new poster in Schubert Alley, at the heart of Times Square.
Still, we didn’t sell enough tickets each week to keep from losing money, so they eventually had to close the show. We ended up lasting about three months – a respectable run, though we certainly would’ve liked to have run longer. Although I’ve learned from my experiences that however long a show a runs, you always feel it should’ve run longer.
Should we have cast a big movie star in the play? In retrospect, that would probably have helped us sell tickets and stay open. Nevertheless, I appreciate that our producers loved this show enough to gamble on going into the cutthroat commercial market of Broadway without one. I’m proud they were brave enough to buck that trend.