I grew up in France where people eat a shitload of deserts and somehow remain pretty thin. When relatives visit me, they’re perplexed that people go on “diets”. Of course, they’re also shocked that milk is sold by the gallon. They don’t know what “Diet Coke” is. And they’re always flabbergasted that Americans are so fucking huge. After decades of mystery, Satan comes clean about one of his/her greatest invention. This conversation took place at the Starbucks on Westwood and Santa Monica Boulevard.
NORITH: I found that, especially in America, people are always on diets, yet they’re getting fatter.
SATAN: America has been a hotbed of creativity for me – and one of my great projects, which came to fruition in the 70’s, was the concept of dieting.
N: Originally, “diet” meant being on a regimen based on like a medical condition, right?
S: Right. But my team came up with the concept of eating a lot less for a short period of time in order to control weight. Which has been around for over a century. I thought I was on to something with the tapeworm diet, but the concept really blew up, big bang style, with Coca Cola, Jane Fonda, et al.





















